Why Your Whole Dog Doesn’t Do Black Friday

If you’re if Your Whole Dog will have any Black Friday dog gear deals, you won’t find any here. That’s deliberate, and I’d like to explain why.

For a couple of years I ran sales for Black Friday and Boxing Day and whatever other day came along, because that’s what shops do. Eventually I admitted I fundamentally object to them, and that I’m allowed to stand my ground and skip them. So I have.

Fair prices, every day. 

I keep my margins low so the shop is competitively priced all year. 

You don’t need to remember to save a post on Instagram, follow the right account, or wonder where you stashed that code. Everyone pays the same fair price, every day. I’m not into influencer culture, and I don’t want to run a shop where the best price goes to whoever happened to be watching at the right moment.

No impulse buys. 

The world is full of stuff nobody needs, and I don’t want to add to it. Times are tough right now, and the cost of living is hitting a lot of people hard. A countdown timer isn’t the way to decide how to spend your money.

Buy well, buy once. 

This is my own philosophy, and it’s why I only stock gear I’ve vetted myself and that I know will last. Wolly and Tigg’s harnesses have been going for ~10 years, and my treat bag has been going even longer. 

I know quality gear costs more up front, and gear that lasts years costs less than replacing a cheap version again and again.

Doing the right thing, as best I can. 

I care about trading fairly and supporting a living wage. I try to do the best I can in a capitalist world. It’s not perfect, but it matters to me.

So if you need something for your dog, you’ll get the same fair price whether it’s November or March.

If you’re not sure what you need, ask me first. A consult or a gear recommendation will often save you more money than a sale.

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